Blog posts in Ghost are written using Markdown. Markdown is a minimal syntax for marking up your documents with formatting, using punctuation and special characters.


Headers are set using a # before the title. The number of hashes before the title text will determine the depth of the header. Header depths are from 1-6.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

If you paste in a URL, like - it'll automatically be linked up. But if you want to customise your anchor text, you can do that too! Here's a link to our website.


When you want to add a quote in Markdown, it’s exactly the same as the formatting which you may already be familiar with from your email app of choice when you reply to someone. Prefixing the line with a > converts it into a block-quote.

Ghost is a fully open source, hackable platform for building and running a modern online publication. Ghost powers blogs, magazines and journalists from Zappos to Sky News.


With the Bookmark card you can present links in a much richer format, similar to Twitter cards. If the URL points to a page with right meta information it can show the page title, excerpt, author, publisher and even a preview image.

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Example of a Bookmark


You can upload images using the Image card. You can choose from three image width options: normal, wide, and full.

You can also upload images using the Gallery card.
Supports up to 9 images. Max 3 images per row.

List Types

Unordered List
  • Item number one
  • Item number two
  • A nested item
  • A nested item
  • A final item
Ordered List
  1. Item number one
  2. Item number two
  3. A nested item
  4. A nested item
  5. A final item

Responsive Tables

A responsive table will display a horizontal scroll bar if the screen is too small to display the full content.

Company Contact Country Team Color
Alfreds Futterkiste Maria Anders Germany Blue
Centro comercial Moctezuma Francisco Chang Mexico Red
Ernst Handel Roland Mendel Austria Yellow
Island Trading Helen Bennett UK White
Laughing Bacchus Winecellars Yoshi Tannamuri Canada Green
Magazzini Alimentari Riuniti Giovanni Rovelli Italy Black


Example of embedded YouTube Video


Footnotes can be added to the body of your text using placeholders like this: [^1] or [^note] coupled with the note text at the end of the document. For example:

Here is a footnote reference [^1]

[^1]: This is the footnote

Working with Code

Code can be presented inline, like <code>. Indenting by 4 spaces will turn an entire paragraph into a code-block.

.awesome-thing {
    display: block;
    width: 100%;